As an experienced content writer, I focused on freelance work to supplement my income. I was approached by the global jewellery brand FIYAH to work primarily on their blog and support the development of new content in line with their growth plans.

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I delivered eight blogs a month in keeping with FIYAH’s editorial and brand guidelines. These blogs were between 600 to 1000 words long and included on-page SEO, plus suggestions on where to house internal links to best highlight their products with supplementary CTAs.

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My blog writing process involved using keyword research to define the angle of the piece, followed by in-depth research to ensure I’m providing the correct information to best educate readers and provide unique insights. I would formulate an outline for each blog and then build the copy whilst tailoring my writing style and TOV to accommodate different searcher intent. I would then review each piece, make the appropriate edits, and then I continue reading through and making tweaks until I'm happy with the final product. 

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As part of the content strategy, I built several blog series surrounding Birthstones, Chakras, The Zodiac, and Jewellery Care. I also focused on creating compassionate and heartfelt blogs to align with FIYAH’s bestselling Plume Collection. Additionally, I concentrated on turning trends into blogs to help drive traffic to the FIYAH website, such as ‘Pantone’s Colour of the Year’.

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I also maintained a holistic view of the brand and its touchpoints to create strategic blogs that educate and inspire their target audience. Additionally, I developed a close relationship with the Head of eCommerce and supported in building a content strategy that resonated with the target audience and created consistency across the brand.

 

Through my blog writing, I was able to help FIYAH reach page one on google SERPs for the term “Feather Inspired Jewellery”, which allowed the marketing team to reach new audiences and boost brand awareness.